Vision Zero Hillsborough shows what a difference a little paint can make

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Vision Zero Hillsborough shows what a difference a little paint can make

Vision Zero Hillsborough is an initiative of the Hillsborough Metropolitan Planning Organization (MPO). A Vision Zero policy establishes a goal of reducing traffic fatalities and serious injuries to zero, typically by a target date. As part of the Vision Zero initiative, the MPO identified several high-crash corridors, and decided to showcase their “Paint Saves Lives” action track on one of those corridors, a stretch of 15th Street in Tampa.

The “Paint Saves Lives” track utilizes pop-up interventions to showcase how simple changes can affect the traffic environment. The MPO closed down the portion of 15th Street between 127th and 122nd Avenue, and with a lot of support from the local residents, put in a series of pop-ups. On the northwest side of the street, they put up planters and cones to form a temporary protected “sidewalk”, and had a tent where local bicyclists could have bicycle lights put on, or receive reflective “Vision Zero” wristbands. At the intersection of 122nd Avenue they painted the crosswalk to make it stand out more.

But the big project was the intersection mural at the intersection of 15th Street and 124th Avenue. With assistance from the MPO staff, including Executive Director Beth Alden, the community painted a bright yellow mural with green and blue geometric shapes. With all the neighbors grabbing a paintbrush, the mural was completed in no time.

For more information about Vision Zero Hillsborough, visit

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