An education initiative was recently launched for pedestrian hybrid beacons (PHBs) located on Park Boulevard in Pinellas County and on Busch Boulevard in Hillsborough County. Ginger Regalado, FDOT District Seven, shared details from the Walk Bike Drive PHB safety education campaign at the BWTB Forum. Some key strategies for reaching diverse audiences include roadside billboards, video and radio public service announcements, postcard mailers sent to nearby households, and business partnerships.
A recent press conference, held December 2, 2020 on Busch Boulevard, was also highlighted during Ms. Regalado’s presentation. FDOT District Seven Secretary David Gwynn and other key stakeholders spoke with local media representatives about the new beacons. The public was invited to the event and those who attended were provided information and safety items, like bike lights and reflective gear.
This map shows the Pedestrian Hybrid Beacons in the Tampa Bay region:
Ms. Regalado stated over 30 more PHBs are planned for the region.
About Ginger Regalado:
Ginger Regalado is the bicyclist and pedestrian program manager for FDOT District Seven Traffic Operations. She works to develop and program projects that will enhance bicyclist and pedestrian safety throughout the District’s five counties (Citrus, Hernando, Hillsborough, Pasco, and Pinellas). More information about Ms. Regalado may be found here.
About Walk Bike Drive:
Walk Bike Drive is a local campaign administered in partnership with FDOT and BWTB, providing resources and tools to people walking, biking, and driving so we can travel together safely. Visit walkbikedrive.org for more info.