“Key to Safety” marks its fifth year educating beach visitors in Tampa Bay to walk with awareness

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“Key to Safety” marks its fifth year educating beach visitors in Tampa Bay to walk with awareness

Front of the Key to Safety insert

The summer of 2017 is the fifth consecutive year of the Tampa Bay Key to Safety program, an effort to enhance pedestrian safety on Gulf Boulevard. The goal of the program is to educate and inform folks who are traveling to the hotels along the sunny corridor, a popular vacation spot in the Tampa Bay Area with high concentrations of motorists and pedestrians. In order to accomplish this goal, pocket-sized Key to Safety cards are handed out to guests at check-in along with room keys and welcome packets, an opportunity to create safety conversations that serve both hotel staff and guests who may travel the area on foot.

Since 2013, 160,000 cards have been distributed as friendly reminders to pedestrians to play it safe while exploring the streets by the beach.

Florida Department of Transportation (FDOT), Center for Urban Transportation Research (CUTR), and the Tampa Bay Beaches Chamber of Commerce partnered to distribute the Key to Safety cards as part of the Bike/Walk Tampa Bay Coalition’s effort to educate the public about traffic safety, especially for vulnerable road users. The cards use the “WALKWISE” acronym to list safety tips for pedestrians, such as: walk without distractions, always follow crosswalk signals, and look left, right and left again before crossing. “Pedestrian Safety has been a priority for the Tampa Bay Beaches Chamber since 2013,” says Doug Izzo, Government Affairs Representative for Tampa Bay Beaches Chamber of Commerce.

“The cards play a key role in making sure visitors have the best experience possible and stay safe.”

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