According to a 2015 report by the Florida Department of Transportation (FDOT), crashes have decreased on Gulf Boulevard/SR699, between Florida State Road 682 and 5^th Avenue/Walsingham Road. Overall, crashes have decreased since efforts to improve pedestrian safety were initiated in 2010. The report concludes that fatalities within crosswalks have decreased with the installation of flashing beacons, new crosswalks, and raised medians; in some areas, motorist compliance almost doubled due to flashing beacons. To increase the compliance of pedestrians, WalkWise Florida educates citizens with public presentations; the initiative has distributed 60,000 Key to Safety cards, providing memorable safety tips to pedestrians. In addition, the Pinellas County Sheriff’s office received an FDOT grant to increase traffic education efforts and enforcement. Although crashes have decreased overall, 50% of crashes were due to motorists failing to yield at crosswalks, and 78% of pedestrian fatalities occur away from crosswalks, supporting the need for continued engineering, education, and enforcement efforts on Gulf Boulevard.