Tampa’s 10th Annual Walk Like MADD event took place on Friday, March 24, 2017 at the USF Tampa Campus, welcoming 578 people to join MADD’s Campaign to Eliminate Drunk Driving® in a 5k walk. The purpose of the walk is not only to raise funds, but awareness as well, emphasizing three main components: to inspire empowerment in those who feel powerless, to commit to the vision of eliminating drunk driving, and to remember that the walk is dedicated to those who have lost their lives to drunk drivers.
“We walk to finish the job that was started by a grieving mother in 1980. Now in our 36th year, MADD has saved more than 340,000 lives and has served more than 780,000 victims,” said Sharon Hall, Program Manager “Walk Like MADD will raise mission-critical funds to help save lives in our hometown.”
The event was made possible with the help of many local sponsors; tents and tables were set up for participants to engage with as they listened to live music to gear up for the walk. Bike/Walk Tampa Bay had a table providing pedestrian and bicycle safety information, and handing out reflective WalkWise bags. Alert Today Alive Tomorrow Florida was also there to encourage participants to take a written pledge not to drive, walk, or bicycle while under the influence of alcohol. The pledge also asks drivers to stay alert to pedestrians and bicyclists and urges pedestrians and bicyclists to be visible to motorists, wear bright and reflective items, and follow traffic laws at all times.
After participants socialized and learned about the importance of staying alert on the road, the walk began. In the end, the campaign raised $71,115 —89% of its $80,000 goal—funds dedicated to making West Central Florida safer for all roadway users. To help MADD reach $80,000, click here to donate today.